• Melbourne_Skyline_and_Princes_Bridge_-_Dec_2008

    A strategic digital approach

    Our strategy is get the best from your business’ digital assets

  • Ireland_Dublin_Night

    Digital Marketing Partnerships

    We work with our clients, embedding ourselves in their businesses to build inspiring digital marketing frameworks


You know that digital marketing is not just about getting qualified visitors to your site, nor just having your site found on Google. The incredible range of data we have access to today opens up a whole new world of opportunities to truly comprehend what it is your audience wants from a business like yours. Understand this, and achieving your business goals just got a whole lot easier.
Digesting all of this data, however, is not always an easy task. It is quite common to get swallowed up by the mountain of metrics available, and finding out what all of this data means takes
experience and big-picture thinking.
Our strategic approach will get you the results your business needs. Our approach to testing, learning and evaluating – focusing heavily on creative concepts and the consumers’ journey – allows your business to understand what is pulling customers into your site, and how they are engaging. The manifesto is simple – provide clear insights and recommendations – not rows and rows of meaningless data. Your business can rest in the knowledge that we can always answer the “Why?” “What? and “How?”.


The vision for Return on Interest is simple – to be a consultancy that only hires the ‘best-in-class’, experienced industry experts to serve the needs of our digitally-minded clients. Our clients demand a premium service, and our goal is to give that to them by giving them access to the best solutions on offer from the best consultants on offer. There will never be any juniors or graduates working on client campaigns. We would rather spend time managing our clients search marketing campaigns than managing and training our employees on the basics.
  • Search Engine Marketing (Pay-Per-Click)

  • Search Engine Optimisation

  • Remarketing Campaigns

  • Mobile Search Marketing

  • Web Analytics

  • On-site Google AdWords Training

Meet The Boss!

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    Dan Butcher

    CEO & Founder

    My name is Dan Butcher – the founder and managing director of Return on Interest Pty Ltd.

Dan is a highly experienced online marketing consultant, with over 9 years experience working in PPC/SEM, online marketing strategy, website optimisation, campaign integration, web analytics and more recently Mobile and Social Media.

Dan has worked with some of biggest brands globally, as well as many smaller, independent companies – which has given him a deep understanding of how different each business environment requires a bespoke, rather than an out of the box, solution. Having worked in the search agency world, Dan finally decided to start Return on Interest Pty Ltd, a consultancy helping businesses to achieve their goals through a more strategic, holistic, integrated digital approach.

Originally Dan is from Dublin, Ireland and has been living in Melbourne, Australia since January 2010.

Success Stories




“More than the bottom line results generated for Edible Blooms and our associated brands, Dan Butcher is a true professional for our team to work with and a genuine partner in our business success.”





“Dan provided us with an easy to understand plan based on our budget and handled all aspects of the SEM program. We quickly saw real results with about 50% of our traffic coming from Google Adwords, a result we have maintained.”




“Having worked with return on interest for some time, I highly value the expertise from Dan’s team and their straightforward and proactive approach to online marketing.”




“His advice and work helped grow our revenue by 150% over our time working together. His time management is very strong and his attention is responsive and sharp. Its always comforting as a business owner having an agency that can be relied upon and trusted.”


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